About Influzone
Our team is obsessed with data and the stories it tells. That’s why we’re not just a factory but a boutique agency. Each client is taken care of and guided meticulously by our team. Every action plan we craft is different but always geared towards a common goal: becoming your partners for the success of your online business.
Our solution relies on a completely data-driven approach and a fully customized analysis deployed throughout the implementation of your strategies on-site & off-site and during all your media activations. We transform your Amazon catalog into a genuine purchase funnel, using all available levers to support our strategy : we even collaborate with TV, Radio and event planners! We strengthen your brand image, improve your organic ranking, and launch marketing campaigns to foster synergies between your retail performance and media coverage.
We prioritize transparency and efficiency. Our goal is to provide you with all the necessary tools to unlock the secrets of the Amazonian Jungle! By optimizing your time, you’ll gain the ability to work on new customer acquisition methods
What problem are we trying to solve ?
Influzone was founded by ex-Amazonians. Our experience has led us to rethink our approach of marketing at Amazon : we were stuck by limited opportunites of “marketing packages” or “deal widgets” and considered “glance views”, “conversion rates” metrics not relevant enough to assess the genuine impact of a marketing activation. Still, Amazon has launched its own influencer program, enabling content creators to showcase their Amazon finds and earn commissions for each product sold. While satisfying for influencers and Amazon, there’s currently no way for brands and content creators to initiate strategic partnerships. This program reflects Amazon’s growing commitment to influencer marketing as a key element of its business strategy, and for a good reason
Billion Dollars in 2023
The influencer market was valued at $13.8 billion in 2021, rose to $17.4 billion in 2023, and is expected to reach $22.2 billion by the year 2025!
%
more impactful
Psychometric studies of 2020 reveal that influencer content is 277% more emotionally impactful and 87% more memorable than traditional advertising.”
%
of 18-24 year olds
63% of 18-24 year olds follow content creators on social media, and one in four French individuals trusts a content creator before making a purchase.
Teams working at Amazon continually encourage you to broadcast your offers on social media and to give maximum momentum to your campaigns by leveraging influence. Many brands respond enthusiastically: ‘Great! Yes! Let’s do influence with Amazon!’ However, the standard response that will consistently come back is: ‘Thank you for your interest in the Amazon Influencer Program; we advise you to establish an adequate influence strategy on your side and redirect your traffic to Amazon. See you soon for new adventures!’ And that’s where we come in.
We are now the first Amazon-expert agency specializing in content strategy, with a deep understanding of Amazon’s processes willing to join the sales forces of its brands with those of trends creators. All this, powered by innovative technology and tailored made action plan.